PUREOLOGY
Serious Colour Care
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What makes PureOlogy
products different ?
 The ingredients. What is in and
what is left out makes a huge difference. PureOlogy Shampoos use NO harsh sulfates that
strip colour. NO DEA or MEA. PureOlogy products ARE formulated with our AntiFade Complex
of potent antioxidants, sunscreens, and other colour preserving UV protectorants. The
antioxidants include Heliogenol, melanin and vitamins C and E. Heliogenol makes an
incredible difference. See the images below for fadeage results without Heliogenol and
with Heliogenol.
 PureOlogy products
also include certified organic botanicals, multi-protein complexes, and aromatherapy
essential oils, like rose, lavender, sandalwood, ylang-ylang, mimosa, lemon grass, green
tea, and peppermint. They are 100% Vegan and not tested on animals.
 All PureOlogy products
should be used in unison for maximum colour retention. Since each product has the
proprietary ingredient technology needed for ultimate colour protection, layering is the
best way possible to protect your hair colour. So, maximize the colour retention with
layered products from PureOlogy!
PUREOLOGY
Serious Color Care
Hydrate Shampoo
There's not a single drop of nasty carcinogenic color
stripping sulfates in this shampoo. Quick rinse formula moisturizes, nourishes and locks
in color. Use it every day.
PUREOLOGY
Hydrate Shampoo
Item #: J-PURHS101
Size: 10.1 oz.
Our Price: $24.00 |
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PUREOLOGY
Serious Color Care
Hydrate Conditioner
Multi-weight proteins add vital moisture an healthy brilliance to parched,
thirsty hair. Provides exceptional combability and amazing body. A peppermint infusion
cools and refreshes.
PUREOLOGY
Hydrate Conditioner
Item #: J-PURHC102
Size: 8.5 oz.
Our Price: $24.00 |
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PUREOLOGY
Serious Color Care
Volume Shampoo
Multi weight protein complex for noticeable
hair repairs. Certified Organic botanicals of Lavender, Ylang Ylang and Sandalwood.
Signature aromatherapy essences of amber, mandarin and patchouli. 5.5 PH for gentle
cleansing and maximum colour retetion.
PUREOLOGY
Volume Shampoo
Item #: J-PURVS103
Size: 10.1 oz.
Our Price: $24.00 |
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PUREOLOGY
Serious Color Care
Volume Conditioner
Multi weight protein complex for maximum penetration and noticeable rehydration
and repair of the hair. Oat, Wheat and Soy Proteins for increased fullness and body.
Veryfied organic botanicals of Rose, Sandalwood, Geranium and Basil. 4.0 PH to close the
cuticle, protect colour and dramatically improve hair condition.
PUREOLOGY
Volume Conditioner
Item #: J-PURVC104
Size: 85 oz.
Our Price: $24.00 |
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PUREOLOGY
Serious Color Care
Purify Shampoo
Perfect detoxifying and anti-bacterial salon treatment. It thoroughly rinses away
the dulling residue and build-up that prevents colour from lasting and conditioners from
working.
PUREOLOGY
Purify Shampoo
Item #: J-PURPS105
Size: 10.1 oz.
Our Price: $24.00 |
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PUREOLOGY
Serious Color Care
Reconstruct Repair
A two minute fixer-upper infuses a mega dose of mult-weight proteins to renew, repair and
strengthen fragile, damaged hair.
PUREOLOGY
Reconstruct Repair
Item #: J-PURRR106
Size: 8.5 oz.
Our Price: $26.95 |
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PUREOLOGY
Serious Color Care
ColourMax
Provides excellent lubricity for detangling and adding shine. Vital for long hair.
Essential for color treated or any hair type such as long, thick or extra curly hair or
challenging tangles, knots, and dense hair that is difficult to comb through.
PUREOLOGY
ColorMax
Item #: J-PURCM107
Size: 8.5 oz.
Our Price: $19.00 |
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PUREOLOGY
Serious Color Care
Pure Volume
PureOlogy's amazing blow dry amplifier! Exclusive lightweight
volumizers are activated with heat to penetrate deep into the hair shaft to deliver
maximum volume with moisture. Includes Super Oxide Dismutase, a protein
enzyme that decomposes oxygen and prevents oxidation of colour.
PUREOLOGY
Pure Volume
Item #: J-PURPV108
Size: 7 oz.
Our Price: $18.00 |
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PUREOLOGY
Serious Color Care
Shine Max
This lightweight performance humidity-resistant smoother transforms frizz to fabulous
instantly! A blend of the finest multiweight silicones are able to penetrate deep into the
hair shaft to work inside and out. Maximizes colour retention, increases colour vibrancy
and leaves hair super smooth and shiny. Alcohol free formula.
PUREOLOGY
ShineMax
Item #: J-PURSM109
Size: 2.5 oz.
Our Price: $18.00 |
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PUREOLOGY
Serious Color Care
Super Straight
Straighten frizy, curly hair with Super strait. This breakthrough serum provides
exceptional temporary straightening, smoothing and strengthening capabilities, while the
exclusive AntiFade Complex seals in color.
PUREOLOGY
SuperStraight
Item #: J-PURSS110
Size: 5.1 oz.
Our Price: $20.00 |
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PUREOLOGY
Serious Color Care
Power Dressing
Triple resin formula with shimmering mica performs brilliantly with unequaled mold and
hold.
PUREOLOGY
Power Dressing
Item #: J-PURPD111
Size: 5 oz.
Our Price: $17.00 |
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PUREOLOGY
Serious Color Care
TextureTwist
Update your look with the hottest way to redefine, redesign and give hair great moves any
which way!.
PUREOLOGY
Texture Twist
Item #: J-PURTT112
Size: 3 oz.
Our Price: $20.00 |
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PUREOLOGY
Serious Color Care
RootLift
Light and airy spray mousse gives hair a mega-boost with maxed out volume.
PUREOLOGY
Root Lift
Item #: J-PURRL113
Size: 10.6 oz.
Our Price: $20.00 |
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PUREOLOGY
Serious Color Care
In Charge
This special, new generation humidity-resisting formula, provides
flexible hold, touchable texture and dazzling shine.
PUREOLOGY
InCharge
Item #:
J-PURIC114
Size:
10.6 oz.
Our
Price: $20.00 |
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PUREOLOGY
Serious Color Care
SuperStraight
Shampoo
Treat hair to luxurious smoothing and straightening
with this ZeroSulfate® salt-free, colour-preserving formula.
Abolishes frizz, relaxes tense curls and locks out humidity.
Provides softness with
remarkable shine while reducing drying time.
PUREOLOGY
SuperStraight
Shampoo
Item #:
J-PURIC115
Size:
10.1 oz.
Our
Price: $24.00 |
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PUREOLOGY
Serious Color Care
SuperStraight
Condition
Transform unruly tresses and frizz to smooth,
softened, detangled and amazingly shiny hair. Lightweight
silicone molecules significantly reduce drying time with thermal
and colour protection. Locks out humidity. Leaves hair superbly
conditioned and healthy. Salon smooth every time!
PUREOLOGY
SuperStraight
Condition
Item #:
J-PURIC116
Size:
8.5 oz.
Our
Price: $24.00 |
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PUREOLOGY
Serious Color Care
SuperStraight
Serum
Fast and easy straightening! Eliminates frizz and
provides humidity-resistant thermal and colour protection.
New multiweight silicones smooth hair without alcohol or greasiness
for straight, shiny
results.
PUREOLOGY
SuperStraight
Serum
Item #:
J-PURIC117
Size:
5.1oz.
Our
Price: $20.00 |
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